Life Update
Hey Folks!
Another month slides on by and we’re now into August! Can you believe it? Already. The UK had some seriously sunny weather closer to around April / May time and since then it’s been back to ‘normal’ UK weather of wind and rain and now with Autumn on the horizon, it almost feels like Summer is already coming to a close!
The business is continuing to grow well with new clients and projects and we have a very delicate crossroad to cross over the course of the next 1-2 years (more about this later).
The garden is continuing to grow well, and I’ve managed to grow cucumbers! Can you believe it! (After killing 4 plants at the start of this year).
Board Games – Convention!

I managed to escape to a relatively ‘normal’ event over the weekend. I went to the UK Games Expo, which is an event focused solely around Board Games! I’m a huge fan of board games, from Dungeons & Dragons, to party games, to relaxed and family games. Meeting up with friends, sharing in each other’s successes and demises (the latter being the funnier) holds just something special and connecting to me. To me it really makes memories and shared ones at that.
When I visited the expo in Birmingham at the NEC, I took a wedge of cash with me (that I had saved up over the last 2 years as last year was cancelled) and decided to increase the haul! Here’s the haul this year:

Business – Do I sell or do I continue?
Some of you may know that I run a Digital Agency. Originally setup in 2014, it’s been growing from strength to strength. Naturally we’ve kept the team small, raised wages and focused on continuing to grow. However, we have heard rumours that it is very much a ‘buyer’s market’ out there at the moment, so naturally, we decided to have the business appraised a few weeks ago just to dip our toes in the water.
To provide some rough guidance on the numbers side of things > We are over £1mill turnover and out EBITDA is around the £450,000. After a rather lengthy call of 2 hours, checking through financial accounts, going through due diligence and process, we were quoted a figure. As a baseline and minimal expectations, we were quoted between x8 and x10 of our EBITDA to sell. The digital industry is supposedly very attractive to investors and is of course a ‘hot subject’. I run and operate the business with my business partner and is evenly split down the middle in 50/50 manner.
If this figure was to come true (I had my scepticism about it) but after being shown similar businesses with less EBITDA selling for x11 x14 EBITDA, soon that baseline was looking realistic (in my thought process).
If this was the case, then the business could be sold for £3.6 million for x8 or x10 at £4.5 million. After taxes, entrepreneur relief and the fee for selling the business (4%) this would net just under £2 million each. Not bad for 6-7 years worth of work, right? That’s on the basis that it sells etc (which we’re told, we’re quite sellable due to the structure, high cash flow business, monthly clients etc).
If we were to push the button and begin seeing exactly what we could achieve, and it was to sell, of course this would be way past my FI number (wahoo!). But at the same time, the business has been there was a financial backup as well over the years and my trust and belief in the FIRE system of withdrawing 3-4% would need to last me over the rest of my life (I’m 31 to put it into perspective!). That’s the part I’m just spending a few more days to think about. Fortunately, my business partner is quite easy going and will go with the ‘flow’ as to speak – he doesn’t have any FIRE principles and is happy keeping up with the Jones’ (we are of very different mindsets when it comes to money, which has worked quite well).
So what would you do in my position? Keep chugging along at the cost of stress, time, worry? Perhaps re-work the business so I can take a step back and let it try and self-manage? Or sell it all, have no worry, no back in the mind thoughts about it and begin living life not enslaved to a computer screen?

Financial Update | July 2021
So how have those financials been looking for the month of July?
Income | £7,951
Income has continued to relatively stable and averaging around £8,000 per month.
Expenses | £1,848
Expenses were actually relatively low for me for a change! Though I do have an up and coming tax bill to pay, so expect next month to see a slightly higher expenses ratio to savings.
Savings | £4,775
Equalling a savings rate of 60% – still unfortunately underneath my savings rate goal of 65%, though still very grateful and appreciative that I am almost able to save £5,000 per month!
Investment Graph
Ending
Onwards and upwards as I always say. There’s no rush in all of this and I continue to work on slogging away and keeping those savings numbers as high as possible (without any detriment to life)!
Thanks all.
Hi Jase,
Terrific news you got the valuation 🙂 I was the previous commenter who mentioned it.
I think the valuation is on the high side. I recently sold a SAAS for x5 but I’ve known businesses with over a million turnover going for 8-10 times so you have a shot.
Given how you are aggressively investing it makes complete sense to sell. The Time value of money concept alone is worth exploring.
https://www.investopedia.com/terms/t/timevalueofmoney.asp
You’re essentially front-loading the value and it enables you to channel your energy elsewhere (more self-sufficiency, more time for other money-making projects if you desire).
I sold my business and although I miss aspects of it I’ve grown to love my lifestyle. I make enough now to cover month to month expenses and I’m slowly investing the money in a way that feels comfortable. You could do absolutely at the same. At 31 the world is at your feet and there’s time for you to create something else or just switch your lifestyle to lean more into your hobbies.
Good luck with your decision!
Hey Ryan!
Thanks for dropping by! We’re still in the process of collating all the necessary documents together at the moment. Can only hope the valuation figure comes through to being truthful!
Fantastic about selling your SAAS for x5! How did you find the process? Was it quite brutal or relatively relaxed?
Given the investments and given that my yearly expenses are circa £30,000 – £40,000, I would need around £1million to comfortably retire. If someone is willing to come along and buy out my share (50%) for £2 million then I can’t quite see why I wouldn’t do that!
It still feels a little unbelievable to me at this stage (perhaps a little naive on my part) but given the numbers and the monthly cash flow of the business, I only hear others who I’ve spoken to privately say that it is a bit of a dream for businesses.
Cheers!
I assume that you have complete confidence in how you would invest the money. That being the case sell! You can then buy freedom to do whatever you want to do in complete security for the rest of your life. I’m old enough to recall the dot com boom. It made absolutely no sense to me for business owners back then, including those who had an appetite to acquire more wealth, to not sell at least enough to buy maximised freedom for the rest of their lives. Well we all know what happened to many of them. They lost the lot and were enslaved at the bottom of the pile again.
The apparent opportunity that you are presented with, may well be a once in a lifetime event that offers freedom. So take it!